Lamiya Kirby is the visionary owner behind Joyce Essentials Beauty Supply Store and the recently launched Rawest x Hair Extensions. Since establishing Joyce Essentials in April 2021, Lamiya has been dedicated to providing high-quality haircare, skincare, and beauty supplies, catering to both local clients in Anne Arundel County and customers across the U.S. Her deep-seated passion for beauty, coupled with an exceptional commitment to customer service, drives her mission to offer professional advice and an impeccable shopping experience. Lamiya personally ensures the quality and authenticity of all products by testing and using them herself.

With the introduction of Rawest x Hair Extensions in February 2025, Lamiya has expanded her business into the luxury hair extensions market. This exclusive line features 100% raw, unprocessed Indian and Cambodian hair, directly sourced from South India and Cambodia—a testament to her global efforts to provide the finest hair available. As the owner of a small, Black-owned, and female-owned business, Lamiya is committed to promoting diversity by offering products from Black and Brown-owned brands. Her entrepreneurial journey, deeply influenced by her grandmother's resilience, aims to establish Rawest x Hair Extensions as a leading luxury hair seller in the industry, built on principles of integrity, professionalism, and high standards.